In August 2007 Carlton Cole was fourth choice striker and playing in the West Ham Football Club reserve team. Eighteen months later Cole had not only become the Hammers’ fans’ favourite with six goals in seven games but he had picked up his first England Football Team Cap. Ask Carlton and he will tell you that football psychology expert Dan Abrahams played a big part in his career revival. View the Sky Sports video above of Dan Abrahams working alongside Carlton Cole.
Sport psychology expert Dan Abrahams is passionate about delivering very simple and practical tools to footballers to help them build confidence.
Never was this more relevent than when Dan first met Carlton Cole. Despite some early rave reviews at Chelsea Football Club, Carlton had spent three years on loan and then been sold on to West Ham Football Club only to find himself playing in the reserves. He was in something of a footballing cul-de-sac.
As with all of Dan’s clients Carlton had an instant boost after just one session, and after only two months into the process he was a regular starter in the first team.
When forward thinking Gianfranco Zola arrived at Upton Park he gave Dan Abrahams his blessing to continue working with the West Ham striker. Using Dan’s football psychology focus techniques, Carlton Cole oozed confidence and found the net on a more consistent basis.
Dan Abrahams football psychology focus techniques are specifically designed to help improve end product and decision making as well as anticipation and awareness… All crucial skills for a Premiership football club striker.
Dan Abrahams and Carlton Cole finished working together when the striker won his first England football cap only eighteen months after their first session. They remain firm friends and Dan wishes Carlton the very best of success in his future footballing career.