Dan AbrahamsGlobal Sport PsychologistSpecialist in Soccer & GolfBestselling BooksSoccer Academy FounderHelping People Perform
Free Soccer Psychology E-book
Enter your email address to receive Dan’s free soccer psychology e-book, plus future newsletters.
About Sport Psychologist Dan Abrahams
Dan Abrahams is a global sport psychologist, working alongside leading players, teams, coaches and organisations across the world. He is known for his passion and ability to de-mystify sport psychology, as well as his talent for creating simple to use techniques and performance philosophies, and he is the author of several sport psychology books as well as the founder of the Dan Abrahams Soccer Academy.
Qualifications and Affiliations
A former professional golfer and PGA qualified, Dan has a First Class Honours degree in psychology and Masters degree in sport psychology. Academically he is a visiting lecturer at several universities and he holds registration with the HCPC, meaning he is legally safe to practice as a psychologist and bound by the HCPC’s code of conduct which emphasises confidentiality, evidence of professional development and standards of proficiency. Dan works in all sport but specialises in soccer psychology and golf psychology, plus he also serves the Corporate Sector delivering his sport psychology techniques and philosophies to individuals and groups.
As a sport psychologist Dan Abrahams is the ‘go to’ guy for footballers globally, with a track record of incredible success at all levels of the game. He is intimate with the language of soccer and the challenges players face on a day to day basis, and he works with clients to build and execute skill under pressure, and to help them get the most from their talent.
"After scoring 4 goals in a season and a half, a session with Dan yielded 6 goals in just one month. My work with him eventually lead to my dream million pound move to Celtic." Anthony Stokes
"Dan has helped me establish myself as a Premier League footballer and his ideas have raised my confidence through the roof." Yannick Bolasie
"Dan helped save my career. From West Ham reserves to England International in just 18 months, he played a major part in my improvement." Carlton Cole
"Dan has helped me become a more consistent footballer. Since working with him I have become captain of a Championship club and an Irish international." Richard Keogh
"Dan helped me win a first team place and my first England Under 21 cap by introducing me to better ways of thinking about my football on and off the pitch." Junior Stanislas
"Dan’s simple techniques can help every player, no matter their experience or age, to be the best they can be." Scott Parker
"Dan makes things so simple, but his techniques are so powerful as well. I've had my best season yet with his help." Marley Watkins
"Dan’s workshop with the first team was outstanding. His ideas were simple, his delivery was powerful, and he helped us win more games." Chris Powell
Instant Outcomes, Long Term Success and the Next Level for Footballers
Dan achieves an instant impact on the performance of footballers – often within an hour of working with them – by simplifying what they are thinking both in the run up to a game and on the pitch during a match. Very few players have a structure to their thinking on and off the pitch – this is what Dan helps them build – relentlessly, effectively and efficiently. Dan helps his clients high perform time and again.
Long term success is delivered as a result of Dan’s commitment to his clients. His constant support plan supplies players with continuous feedback through in-person meetings and the use of multimedia devices. As a result many of Dan’s clients have gone on to win international caps, first team debuts, multi million pound contracts, and huge wage increases. Managers, agents and coaches frequently contact Dan to work with their players because they know that whilst his techniques are simple, they are powerful, and they help players find the next level.
Dan has worked alongside some of the best coaches in the game and has been praised for the originality of his methods. He works one to one with some of the leading figures in the managerial world to help them develop a world class winning culture and a high performing team.
Dan is renowned for being a passionate, confident and intelligent speaker. He prides himself on being able to de-mystify sport psychology and captivate an audience with his positive and powerful messages. All his ideas are practical and can be executed on the training ground immediately.
Dan is a regular in the media, from guest spots on TV and on radio, to opinion pieces in newspapers and in sports magazines. To date he has been seen on Sky Sports, BT Sport, the BBC, ITV, Channel 4 and Channel 5, and his viewpoints have been heard live on various radio shows.
Working In Golf
Dan Abrahams has been working with golfers since 2002 and he is currently the Lead Psychologist for England Golf. Being a former professional golfer and PGA golf coach, he has the knowledge and experience to help golfers of all abilities get the very most from their game. His psychology techniques and performance philosophies are simple to understand and easy to apply.
"Having read Dan's book I flew him to the U.S. to do some work. We spent two days working on the most practical / powerful psychology ideas I've experienced. He is now an important part of my team." Bo Van Pelt
"Just three weeks into my work with Dan I won my biggest paycheck in seven years. I finished third in a European Tour event and had never felt so calm on the course." Phil Archer
"In my first European Tour event after doing a session with Dan I finished second. I'm now starting to feel more comfortable on the LPGA Tour and have powerful solutions to the mental demands of golf." Flic Johnson
"Two wins in the first two months working with Dan. Working with him is immediately impactful, upbeat and inspiring." Zane Scotland
"Dan helped me achieve my lifetime ambition of winning a European Tour card. He also helped me qualify for the US Open - thanks Dan!" Lucy Williams
"I was struggling on the Challenge Tour when my coach suggested I speak with Dan. Thanks to Dan's help not only did my form pick up, I won a European Tour card at Qualifying School." Chris Paisley
"Dan and I worked over Skype as I prepared for the U.S. Tour School. The outcome was a brilliant eight place and a card for the Web.com Tour." Stephan Jaeger
"Dan is a part of my team - his performance philosophies continue to help me learn as I play the amateur circuit and ready myself for life as a professional (England Under 18 golfer)." Marco Penge
Impact and Support for Golfers
Dan Abrahams delivers his golfing messages globally to players, clubs and governing bodies in a fun, upbeat and positive style. He has lectured for the British PGA and he works alongside some of the leading coaches in the game. His daily interactions help him stay abreast of the ever changing golfing landscape and enable him to employ cutting edge technology and modern day coaching methodologies.
Driven by results, Dan helps clients shoot lower scores and win more by introducing practical solutions to help them practice more effectively, prepare more thoroughly, perform with improved consistency and progress quicker. He has a passion to de-mystify the psychological science underpinning improvement in these four areas. Having played leading amateur golf, six years of professional golf and having helped hundreds of players improve their game as a PGA coach, he understands the holistic approach to game improvement.
Improve your ability to learn your swing and to play under pressure with Dan’s cutting edge philosophies on effective practice.
Mentally prepare to play your best with simple techniques that focus you on the things that impact your score the most.
Discover simple but powerful philosophies to help you manage your mindset as you compete and high perform under pressure more often.
Learn mental tools to help you stay on top of your golfing mindset – become a consistently confident competitor.
Dan Abrahams Soccer Academy
The Dan Abrahams Soccer Academy is nearing completion and is due to launch at the beginning of 2016. More details to follow.
Coach Video Example
Player Video Example
Parent Video Example
Books by Dan Abrahams
Below are the books by Dan Abrahams available for purchase.
Slip into the mind of one of the world’s greatest soccer players and imagine a stadium around you. Picture a performance under the lights and mentally play the perfect game. Technique, speed and tactical execution are crucial components of winning soccer, but it is mental toughness that marks out the very best players – the ability to play when pressure is highest, the opposition is strongest, and fear is greatest. Top players and coaches understand the importance of sport psychology in soccer but how do you actually train your mind to become the best player you can be? Soccer Tough demystifies this crucial side of the game and offers practical techniques that will enable soccer players of all abilities to actively develop focus, energy, and confidence. Soccer Tough will help banish the fear, mistakes, and mental limits that holds players back.
In “Soccer Tough II: Advanced Psychology Techniques for Footballers” Dan introduces soccer players to more cutting edge tools and techniques to help them develop the game of their dreams. Soccer Tough II is split into four sections – Practice, Prepare, Perform, and Progress and Dan’s goal is simple – to help players train better, prepare more thoroughly, perform with greater consistency and progress faster. Each section offers readers an assortment of development strategies and game philosophies that bring the psychology of soccer to life. They are techniques that have been proven on pitches and with players right across the world. Like the original Soccer Tough, this book has been designed to be readable, accessible, and no-nonsense. Every chapter is short, engaging and packed full of stories from some of the best men and women soccer players in the world today. Soccer Tough II has been written with one thing in mind, to make you the best footballer you can be.
Coaching requires a broad knowledge of performance areas including technique, tactics, psychology and social aspects. The first two are covered in detail in many texts – but Soccer Brain uniquely offers a comprehensive guide to developing the latter two – player mindsets and winning teams. Coaches who are able to deliver students of the game, and who are able to help players execute skills and tactics under pressure are the future leaders of the world’s most loved sport. Soccer Brain teaches coaches to train players to compete with confidence, commitment, intelligence and as part of a team. The positive messages from each chapter help coaches to develop players through patience, repetition, reinforcement, re-appraisal and high value relationships. Soccer Brain is not a traditional coaching book filled with drills or tactics or playing patterns. It is for coaches passionate about developing players and building a winning team. It is about getting the very best from you, the coach, and helping you develop a coaching culture of excellence and world class football mindsets.
Golf Tough offers you a detailed plan for consistent high performance no matter what your standard of play. If you want to significantly lower your handicap, compete with greater consistency, win tournaments or reach the next level on the course, use the simple yet powerful philosophies, tools and techniques to help you break through your current barriers and reach your golfing goals. Train your golf brain to compete with confidence under pressure. Learn about your two on-course controllers – self-talk and body-language. Create world class pre-shot and post-shot routines. Plot your way around the course intelligently by understanding and grading risk. Learn tools to deal with distraction and a noisy inner voice. Golf Tough Offers A Whole Lot More. Learn from the world’s leading golf statistician, one of the premier coaches in Europe, a putting coach to the stars, and a former caddy who teaches players to plot their way around the course. This accumulated wisdom, combined with Dan’s cutting edge approach in sport psychology, practical lessons and eye opening anecdotes makes Golf Tough the essential golfing read.